Hot Lemon's retained marketing services
Hot Lemon's retained marketing service provides small and medium sized business with a dedicated marketing resource at a fraction of the cost of employing a dedicated marketing professional. This is a great service for those businesses that recognise the need to market themselves to grow but have not yet got the time or budget to employ a dedicated resource, or manage numerous external providers.
In effect, this is outsourcing your marketing, but with a difference, as we maintain a very close working relationship with our clients.
Retained marketing - the key to success
The key to making retained marketing work for a small or medium sized business is the relationship between them and their marketing provider. Hot Lemon places great focus on developing this relationship with their clients, getting to understand their business, objectives, operating style and key personnel.
How it works
A client can engage Hot Lemon on either a project or a time based contract.
Project contracts are focussed at delivering a specific project. These projects could be anything from undertaking the entire marketing process for a business, or something more defined like a product launch.
Time contracts are where Hot Lemon will dedicate a marketing resource for a defined period of time, for example, one day a week.
For either of the above, we can represent our clients in every way that a full time employee would. For example, we can carry their business cards and represent them at internal and external events and meetings, we can also manage supplier relationships for them.
Our experience covers:
- collateral development
- product launches
- campaign management
- brand management
- product management
- event management
- marketing audit / review
- online marketing, ppc, email, web development
If you want to find out more about Hot Lemon's retained marketing services, please get in touch.