Hot LemonResearch services - online surveys
This is an ideal methodology for researching the views of a large number of people in a short time period. Results can be tracked live and insights delivered quickly.
Online surveys – what are they?
Online surveying is typically quantitative research conducted via the Internet using dedicated software / web pages which the respondent logs onto in order to conduct the survey.
Advantages
The primary advantages of online surveys are the lower overall costs, the high scalability, the wide reach (you only need an internet connection to complete them), the potential ease of completion and speed. The results of online surveys can be tabulated in near real time, therefore the turnaround time of such surveys – depending on the respondents is low.
Online surveys can also be accompanied by visual and audio aids if needed. Additionally, for some groups, usually the younger segments, online surveys are the preferred form of media for completing surveys.
Disadvantages
Unless steps are taken otherwise, it is often hard to guarantee that the respondents are the actual intended audience (as generally these surveys are anonymous). Being a mostly quantitative research methodology there is little opportunity to probe respondents for further information and clarification on their opinions. Further, depending on the intended audience, open-ended responses in online surveys are often left blank, or a default option of “don’t know” often chosen. This can be mitigated by survey design and audience selection. Additionally, if the audience is not pre-prepared for the survey, and the online survey comes from an unknown third party, response rates can be very low.
Online surveys – the Hot Lemon difference
Hot Lemon uses state-of-the-art web tools to collect the data, all your employees have to do is to log onto a web page and take the survey. For the majority of our clients this is Hot Lemon's preferred means of collecting employee engagement data primarily because it is a very scalable methodology, the results can be quickly turned round and because its cost effective for our clients.
Hot Lemon has a lot of experience with online surveys, we understand the limitations of the media, and can design the survey and prep the intended audience in order to counteract these limitations.
Hot Lemon will manage all aspects of designing and developing an online survey, and will provide detailed analysis of the results.
If would like to find out more, please get in touch with us.
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