Hot LemonWeb design - copy writing
Hot Lemon can help you develop effective and easily understood copy to communicate your business and your services for your small business website.
Copy writing?
Writing effective copy (the wordy content) for a website is not easy. We can all communicate ideas and concepts verbally, but putting them down in a succinct choice of words that motivates the reader to engage in your business is somewhat harder.
When faced with developing the website for your business, one of the greatest challenges is producing effective copy. This copy not only has to communicate what your business is about, but has to support your brand (are you efficient, friendly, professional – all have a different tone of voice) and facilitate search engines in analysing what your site is all about.
Hot Lemon understands that for many of our clients their skills reside in running their business, not in being able to write elegantly about their business.
Effective copy writing for your business – Hot Lemon can help
Hot Lemon can help you develop effective copy for your website. This can either be from scratch (we will have to get to know you first in order to write about you), or we can help with editing existing copy.
Writing for the web is not easy, in order to write effective copy, you need to understand the limitations of reading text on screen (long blocks of text do not work), the attention span of the reader (limited!), the average reading age of the reader (lower than you would expect) and the need to make the copy search engine friendly.
If you want to find out more, and how Hot Lemon can help you, please contact us.
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