Hot LemonWeb design - corporate identity
Hot Lemon can develop a corporate identity for your website either based upon your existing branding or completely from scratch.
A corporate identity?
A corporate identity is the “image” in which a business presents itself to its target market. Often it is referred to as “branding”, and is a combination of logos, colours, typefaces and style.
The whole purpose of a corporate identity (or branding) is to facilitate the achievement of your businesses aims and objectives by means of presenting a professional image that is in tune with your target market.
The web and corporate identity
Many businesses will not have felt the need to develop a structured corporate identity because, quite simply, they haven’t had the need to.
However, the internet is a very graphical place, websites are successful (or not) on how they look and feel, and the image they communicate of the business behind a particular website.
Hot Lemon can help
Hot Lemon can develop you an effective corporate identity that will work for you and your business online (or offline for that matter). We can either start from scratch, or develop on any existing branding that our client may have.
This is more than just designing a logo, and can include colour scheme, strap line (a simple phrase to communicate the purpose of the business), typography, structure and tone of voice.
If you want to find out more, and how Hot Lemon can help you, please contact us.
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