Everything you need for an effective website
There are many factors that make an effective website - not all of them are related to the actual design of the site itself. Other things like the customer proposition, the content of the site, the copy writing, the imagery, together with the branding and how well the site is optimised all play a part in making a website effective.
Hot Lemon can help our clients with every aspect of making not only a good website, but an effective website.
Proposition
The customer proposition is a statement of the features and benefits that a business offers its customers. In effect, it's what the business is and why.
Hot Lemon can help our clients develop a customer-centric benefit led proposition that will work effectively on and off line.
Content
Content is critical for any effective website, both in terms of quality, quantity and subject. Good content can support customer purchase decisions, provide support and significantly help in search engine optimisation.
Hot Lemon can help and advise our clients on the type and structure of content that they should have on their website.
Copy writing
Effective copy writing - getting your message across in words succinctly and in a compelling fashion - is a skill in its own right. Writing for the web can be even more of a challenge.
Hot Lemon can either copy-edit existing material, or, with a brief, write new copy that works online both for your customers and for search engines.
Branding
Having a strong corporate identity / brand is increasingly important both online and off. Customers see it as a reflection of the professionalism and competence of the business.
Hot Lemon can help, either starting from scratch, or by developing on an existing logo or identity to product a brand / corporate identity that works online.
Graphics
Professional graphics and strong appropriate imagery (photography) can not only support the core customer proposition, but are critical in providing a professional and competent image online for the business.
Hot Lemon can help with both. We can develop professional graphic design to support core concepts as well as sourcing or commissioning professional photography.
Usability
Website usability is critical. Visitors to a website need to know where and how to find the information they need, without having to second guess - ideally, websites should be intuitive for the user.
Hot Lemon prides itself on developing easy to use websites with clear navigation structures and calls to action.
Coding
Although never seen from the users viewpoint, well coded web design is critical, both to ensure good search engine optimisation, compatibility between different browsers and also in adhering to accessibility regulations.
Hot Lemon develops not only compliant websites, but also, increasingly, to the higher end of the accessibility guidelines and regulations.
Search Engine Optimisation
Search engine optimisation is the process of making a website / web page easily understandable by search engines. It is critical for any website wanting to attract organic, non-paid for traffic.
Hot Lemon optimises its websites it produces according to keywords agreed with the client, from the code upwards.